Many new terms are opening opportunities for brands. The same is the case with a share of voice, which digital marketers normally perceive as a PR tactic. But if you pay more attention, you will get to know that it is a marketing calculation technique telling how much market are you owning in comparison to the competitors.
How to Enhance your Brand’s Share of Voice?
- Increasing Website Traffic
Think carefully and increase your brand’s visibility and website traffic simultaneously. Now they are certain keywords that can have high monthly search volume but might not have a high visibility score. Meanwhile, there can be words that have low intensity but can give your webpage a high ranking. For this purpose, do in-depth keyword research and choose the words accordingly.
- Increasing Coverage
For increasing how far your message is spreading across the web, start generating backlinks. Ask various publishers to post your content on their site or in reviews etc. Focus on creating that content that has more relevancy and authenticity. Make sure your site is fully updated and not having any glitches otherwise it can affect the overall website experience.
- Increasing Mentions
To enhance your mentions, you need to put effort into operating all your social media channels. This is because you want to grab more positive mentions and fewer negative mentions. Therefore, you will answer the customer queries as quickly as possible before the bad word gets out. Moreover, this will help you to maintain better relationships with your customers as you will be always there to listen to them.
Wrapping it Up
Tracking the share of voice metrics can be a hectic and time-consuming task. There are various tools available now which can help you with it. But keep in mind that to enhance it you need to work on increasing coverage, mentions, and website traffic. Hence, you can’t leave this tactic for staying ahead in the market.
