You can uplift your on-page search engine optimization (SEO) by writing effective title tags and meta descriptions. Many people ignore them which ultimately results in experiencing a drop in their search rankings. Therefore, you should not at all forget them and focus on writing compelling meta descriptions for enticing clicks from visitors to your website.

Tips to Keep in Mind While Writing Title Tags and Meta Descriptions

• Character Length

The first tip that you should keep in mind while writing a meta description is to keep it between 155-160 characters, including space. Do not exceed it otherwise, Google will automatically cut it off which can make it look worse. Hence, first, select the important words in your title tags and meta descriptions then move on to other secondary words.

• Customer Mindset

Think from the customer’s perspective that which words in the title tag can entice them to click and view your website. Cross-check whether you are offering the product they’re looking for or not. Similarly, also determine why they should buy from you. Afterward, use those words that reflect your brand identity in your meta description and title tags.

• Call-to-Action Words

Make sure that the words you use in your title tags and meta descriptions are clear, exciting, and actionable. Do not use too many adjectives and fancy words because it will make it affect its readability. Moreover, remember to choose relevant words while emphasizing creativity.

• Target Keyword

Once you list down your target keywords, use it in such a way that it sounds like a human wrote it. This is because randomly fitting in the keywords in your meta description and title tags can disrupt the sentence structure. Furthermore, it will provoke a robotic or forced feel which can have a negative impact on the brand image.

Conclusion

To increase your website traffic and improve conversion rates, write persuasive title tags and meta descriptions. It is feasible to write your own meta descriptions to increase the website rank and optimize your page on the site. Once you use all the above tips, you can soon see the benefits of generating more sales.