With the rise of social media, the phenomenon of customers becoming content creators is trending now. All the vlogs and blogs which people upload whenever they buy from a specific brand come under the category of user-generated content. These are among the effortless assets to increase brand awareness for businesses.
Importance of Creating User-Generated Content
- Convincing other Customers
Whenever someone uploads a positive review of a product or service, the chances of more people buying from the same brand increase. User-generated content has the power to convince people to buy from your brand. As 50% of millennials refer to their friends/family before making a buying decision.
- Bringing Authenticity to Brands
People posting their suggestions regarding your brand’s product can help in building trust. Not only that, but it will also bring authenticity to your brand. A lot of people prefer authenticity over quantity. Moreover, around 60% of marketers believe that the authenticity of a brand is equally important to the quality they’re delivering.
- Helping in the Recognition of Brand
Social media users are increasing and brands need to utilize their social media strategies in the right manner. With UGC, it can give consumers the chance to become influencers and inspire other potential people toward your brand. 80% of people’s buying decisions are impacted by UGC, making it a perfect combination alongside social media.
- Cost-Effective for Brands
When your brand is having the help of user-generated content, it eliminates the need to hire a content creator. Businesses can save up to $72,000 on average from the expense of hiring a dedicated content producer. Furthermore, brands can save their money and resources to utilize them somewhere else.
- Increases Engagement in Ads
Customers feel more connected to those brands which feature ads containing real customers. This causes an increase in click-through rates as well. On a factual note, UGC-based ads get 4x higher click-through rates as compare to other ads. In addition to that, it gains 73% more positive comments on social media in comparison to traditional ads.
Wrapping it Up
No doubt people trust the recommendations from their friends and family more in contrast to any random marketing strategy. Give your customers the option to produce user-generated content to take your brand to the next level. As you take care of your customers, they also love your brand in return.
