Technology is evolving and so are search engine algorithms. Using the same high-ranking keyword cannot be useful all of the time. Previously, you might be stuffing keywords into your content to make it look valuable. But all of these keyword research tactics have become old now. The future of content marketing wants you to initiate powerful search intent.

Google Tools For Conducting Semantic Keyword Research

• Google Advanced Search Results

You need to type in your original keyword and click on “show search tools”. Next click on the “related search” option. You will see all the types of words that people enter while searching for the kind of products you’re selling. These are the semantic keywords that you can use now.

• Google Search Suggestions

We often type in a word on Google and at the bottom of the page see a lot of other suggestions. Those are the semantic keywords that we can further search on. These are common ideas that may occur in people’s minds whenever they search for your product.  Use these google search suggestions to uplift your SEO ranking.

• Google Keyword Planner

This is a great tool that Google offers in Ads. You can learn about the popularity of the word and how often people search for it on Google through it. You can also get to know about various terms depending on product niche. Evaluate this list of semantic keywords and choose the right words helpful for your brand.

• Google Trends

It is one of the best ways to know which terms are trending and which are not. You can easily distinguish which words people are most likely to search for nowadays. Something which is on trend also gives you an insight into which trending topics you can write about. The more you follow the trend, the more you increase your chances to stay in limelight.

Wrapping it Up

You need to create quality content while optimizing it to achieve higher SEO rankings. Conduct semantic keyword research to find the actual words which you can use in your content. Not only that, it helps you to understand your target customers more precisely. So rank higher while using suitable tools for semantic keyword research.