Creating an online presence for your brand through the help of native social listening is vital. It can target those channels on which your audience is mostly active. Moreover, by using a listening strategy you can turn your conversations into business relations.

How to Create a Native Social Listening Strategy?

• Set your Native Social Listening Goals

Firstly decide what you want to achieve through enabling social listening. You can target and measure customer sentiment. Furthermore, refine your product messaging, find the industry trends, and then help act upon them. Not only that, talk with your team members to align your goals.

• Identify Social Media Channels

Besides using the same old social media channels, think beyond the channels that you primarily don’t use. Due to this, you will be able to find new audiences and initiate conversations with them through it. Keep in mind that every platform offers slightly different social listening functionality.

• Select the Appropriate Keywords

Pay attention in choosing your key phrases as they can play an integral part in social listening. Monitor your product/brand names and the hashtags that you’re using. Moreover, keep a look at the industry terms, competitors’ names, domains, etc. Remember to perform timely updates and track sentiments to maintain a balance.

• Building Response Workflows

Now that your brand is communicating online, you do not have to respond to every tweet of your competitor as it might look spammy. Focus on elements that do require a response. It can consist of any positive or negative review regarding your brand. Furthermore, word-of-mouth mentions around the internet about your brand. Save up your replies so that it can help reduce your response time.

• Analyze Analytics

Monitor what’s working out for your brand by keeping an insight on the analytics. Review the reports and share them with your team members. By reviewing them, you can take the necessary action. Note that you can take help from various social listening tools for this purpose such as Hootsuite and Sprout Social etc.

Final Thoughts

Native social listening is essential in monitoring your brand’s online reputation. It helps to check what your customers, competitors, and other prospects are talking about regarding your brand. Hence, you cannot miss to include it as it provides you insights that can help form better relationships with your target audience.