Influencer Marketing and its popularity

If you are a social media user, you must have witnessed the rise of influencers on social platforms specifically Instagram. The popularity of influencers began in 2015 when brands started to approach influencers in their marketing campaigns. During the pandemic, influencer marketing got a boom. Influencer marketing came in handy for all the brands during the pandemic and did the right job for them.

What does influencer marketing mean?

This is a form of digital marketing where a celebrity or any famous personality with a massive following on their social media profiles collaborate with brands to endorse their products or services to their followers. This is a powerful marketing tool that influences people and compels them to follow the messages they are getting from the influencers. However, Not anyone can become an influencer. The condition for the influencer is that they should be authentic and reliable. 

When influencers vouch for brand products or services, their followers believe their reviews that can encourage them to make the purchase. Another strategy is that once their followers start trusting your brand you can offer them discounts, freebies to drive sales. To create a buzz, you can also announce a giveaway from your influencer’s platform that will push their followers to participate and follow your brand. 

Are Big brands following the trend?

In the online marketing landscape, influencer marketing now comes into the mainstream for of marketing. Due to it’s rising  popularity on social media platforms, many high-end brands also turned to them to increase their brands voice and sales. 

Some of the examples include:

Adidas

Adidas is one of the most popular brands which is also using influencer marketing to increase its reach on social media platforms. They collaborated with influencer/singer Selena Gomez with a massive following of 295 million to target a younger audience on Instagram and their campaign got tremendous results.

Coca Cola

The famous beverage brand launched their marketing campaign #ThisOnesFor where they collaborated with different influencers including sports, lifestyle/beauty to promote their drink around the Western European region. 

Luxury brands have also jumped onto the bandwagon and changed their marketing strategies to keep up with emerging markets, so they don’t feel left out in the crowd. Instagram is a diverse platform where brands can find plenty of influencers that just focus on luxury sponsorship and have the right targeted following that can accelerate your sales. 

Final Thoughts

Today, it is an easy way to reach out to an influencer and get marketing help from them. But make sure that the person you are choosing is the right fit for your brand and only then collaborate with them. Also, do check that they have a wide audience that you want to target.