Technologies in the digital market are taking over the world. Many marketers are adapting voice search technology to make the lives of customers easy. So without any hassle of typing the whole search query by hand, all you need to speak to save time.

5 Tips on Optimizing Your Content For Voice Search

• Relevant Tone

Use the informal tone to relate and connect with the users more effectively. Note that 59% of smart speaker owners say it feels natural to talk to voice search devices.

Moreover, you can also change your writing style depending on what your customer like to read. Note that do not forget the important information you want to deliver while altering your styles.

• Emphasis on Structured Data

This is the information that gives the user’s a hint of what they have been searching for. Normally, these appear right under the URL of the site. Various details ranging from pricing, contact info, and much more can get visible through it.

Furthermore, this is useful to search engines as web crawlers help in understanding the site better. As of today, 20% of all search queries online are voice-based.

• Finding Right Keywords

Using the right keywords will help customers to find your business more efficiently. But in the case of voice search, you have to identify those conversational keywords which customers may use.

Remember that 55% of people use voice search to find local businesses. Your users can also use long-tail keywords while telling their queries.

• Checking Speed Optimization

Users are expecting instant answers without waiting for a sluggish site to work properly. Moreover, it is feasible that your site loads in less than 3 seconds especially on mobile so that potential solutions can be given quickly. This is because 31% of smartphone owners worldwide use voice search at least once a week.

• Answering FAQs

Add featured snippets to boost your inbound traffic and brand awareness. As evident, 50% of voice search results pull information from featured snippets.

Most customers have some basic questions regarding a product. This can revolve around “what”, “why”, “where”, “when” and “how”. Furthermore, keep your answers short and direct so that your users do not get further confused.

Conclusion

If your company is still not using voice search technology in your SEO strategy, then you need to revise it. Lastly, use the above tips to relate with your customers in a better way and enhance your sales.