If you’re still using the same old tactics of personalization to attract, engage, and convert visitors into customers, then step up your game with hyper-personalization. It primarily uses artificial intelligence (AI) and real-time customer data to create relevant content. Furthermore, it makes changes depending on the actions a user takes while interacting with the product.
How to Create a Hyper-Personalization Strategy?
- Collecting Relevant Data
To start the process, you need to research and collect relevant data about your customer. Divide the data into categories of quantitative and qualitative data. All those website activity data, transactional information, and number of previous interactions come under quantitative data. In contrast, qualitative data can include surveys, and interviews relating to customers’ motivation and feelings.
- Customer Segmentation
Segment your audience depending on the data that you have collected. Moreover, divide them into various categories such as brand interaction history, demographics, location, average spend, etc. Depending on your business type, you can further add or subtract from those customer segments. If you do this, it will make your hyper-personalisation process more effective.
- Make Targeted Customer Journey’s
Now you have to create a customer journey map for every sort of individual interacting with your brand. AI can provide great help as it determines which platform the user tends to use at any given time. It might analyze the social media patterns for placing the ads at channels where they’re most likely to be seen.
- Define KPIs
Determine which are your measurement methods and key performance indicators (KPIs) before you start putting action into hyper-personalisation strategy. This is because you want to know different ways through which you’ll measure your progress. Furthermore, this will help you to look at how it is benefiting your brand.
Wrapping it Up
Technology is making waves in the digital market opening various opportunities for marketers. The usage of hyper-personalization is an improvement on conventional techniques of personalization. Think carefully and don’t be afraid to try out new methods to attract and engage with customers. Therefore, make use of it and start integrating it into your marketing strategy right away.
