Using Instagram hashtags will help get your account and content in front of your ideal audience. Hashtags are a way of adding context and making Instagram understand what your content is about. This will increase the chances of viewer engagement but you also need to make sure that those hashtags are relevant.
4 Things to Keep In Mind While Using Instagram Hashtags
- Number of Hashtags to Use
Generally, Instagram allows around 30 hashtags to be used in a single post. Remember that maximizing your hashtags may not necessarily help you. You can check the impact of the number of hashtags by looking at the analytics in the Instagram app. Moreover, note down which hashtags contribute to the most impressions.
- Types of Hashtags
Every business can use different hashtags depending on the type of industry, or niche it belongs to. Using the most trending or viral hashtags doesn’t help as much as they are often overrun with low-quality content. Therefore, try to use the relevant hashtags that are a bit less common. Do check the suggestion as well by entering various hashtags.
- Captions or Comments
Since you get the option to add hashtags in comments or the caption, it is significant to place them wisely. If you want to make your hashtags look tidier, try adding them at the end of your captions. Furthermore, insert line breaks or emojis to separate them from the rest of your caption.
- Hashtag Alternatives
Add relevant keywords as hashtag alternatives to reach the audience effectively. In addition to that, choose an appropriate topic for your reel so that your content can appear in Instagram searches. Furthermore, try to insert alt text with Instagram posts for better efficiency.
Wrapping it Up
Remember that Instagram hashtags are not the ultimate solution for getting instant improvements in customer engagement. But note that adding the right hashtags at the end of your caption can let your post, reel, or story be in front of your ideal audience. Therefore, place your hashtags sensibly without overrunning them.
