If your brand thinks of repurposing short videos on social media, they can use it to make single posts by turning those images. Without having to produce new creatives, you can manage your social media accounts with such posts for a while.
4 Ways to Repurpose Short Videos on Social Media
- Upload as Stories
If your reel shares are getting fewer views and engagement, then try uploading them as stories on Instagram. This tactic can work perfectly if you already have a draft saved of that particular video. Moreover, add some stickers to encourage the followers to join in the conversation.
- Use Different Iterations
If your reel is not getting enough attention, try changing its wording. Furthermore, adjust the timing for the text, or add different text overlays, etc. You can also shorten the video, add more cuts, and do experiments with the reel. In addition to that, check every version of your short video through the analytics.
- Test Reel Remixes
Use reel remixes as they are a great source for engaging with influencer content, customer reviews, etc. Select the remix option and choose that if you want it to appear side by side or one after another. Remember that when you post it on your profile, Instagram will automatically give credits to the original creator.
- Turn Into GIFs
Transform your short videos into GIFs and make them shareable. Different apps are available in the market which can help turn your short-form videos into GIFs. Moreover, add your choice of filters, text, and stickers. Now you use these GIFs in story replies, share them as Facebook or LinkedIn posts, etc.
Wrapping it Up
To maximize the value of repurposing short videos on social media, make plans for your content creation calendar. Add some creativity and turn your short videos into multiple different types of posts without repetition. Hence, this repurposing strategy will help improve your engagement rate and get more value from everything you create.
