It’s often hard to keep track of every latest trend as a social media manager. Understanding new features and updated algorithms of different social channels can be tough. So for letting you stay on top of content planning, you don’t always have to think of new ideas. You can take the route of repurposing your content.
6 Ways for Repurposing your Social Media Content
- Turning tweets into Instagram posts
Converting tweets of your customers, or any important tweet made by you in the past into Instagram posts can entice user engagement. Make sure the picture is clean and refrain from taking low-quality screenshots.
- Convert blog posts into podcasts
Many people prefer to listen to audio content rather reading a lengthy blog. Turn your blogs into podcasts to attract more audiences. Add on information by providing more updated facts than that of your original content.
- Enable cross-posting
Split your videos into different segments and post them on various social media platforms. Trim clips for Instagram posts, share snippets on Twitter, and upload the full version of the video on YouTube.
- Reuse visuals
You can reuse images that might not have been got the attention of your audience previously. Change the background or add some colors you want to enhance those visuals. This will help keep your feed looking entertaining.
- Using testimonials
If you send a PR package to an influencer or your ideal customer, you can use those testimonials if they are good enough. This will help people to reassure their purchasing decision. Moreover, it will also improve your customer relationship.
- Answer questions and create memes
Answering relevant questions while linking an existing article is also a way to repurpose your content. You can create memes to increase your content visibility in a fun and exciting way. Remember to use those memes which do not offend any community and are relevant to your brand’s niche.
Conclusion
Don’t hesitate to go through your previous content for fetching points to repurpose it. This will not only save time but will provide you with immense benefits. Add some value and transform your best-performing content into something new and entertaining.
