If you’re looking for a way to increase your sales, then start planning a seasonal marketing campaign. Every business whether its big or small is working on it and reaping the rewards through running it.

5 Steps to Create a Seasonal Marketing Campaign

• The Basics

Figure out your essential elements to lay out the foundation of your seasonal marketing campaign. Ask yourself that is this the right holiday which I’m going to target. Moreover, determine that if people will be interested in paying attention to your offer at that time. Note that your offer should be compelling enough for people to act on it in that specific time.

• A Landing Page

Work on creating a landing page on which you can direct all that traffic from your promotional campaign. It will help drive more conversions and leads and finally convert them into sales. Therefore, build it from scratch or use a ready-made template available online by customizing it accordingly.

• An Email Sequence

If you want to create better relationships with your customers, start nurturing those leads. For this purpose, set up an email sequence by enabling an autoresponder for it as well. This will help keep track of data telling how many people will be receiving your message on any particular day.

• A Sales Page

Make sure that your sales page has a compelling offer and a good design. Furthermore, also prepare a one-time offer for those users who end up buying from your sales page. For this purpose, you’ll need an upsell page that will appear right after the transaction is made. Besides that, you can also feature a remarketing campaign for those people who abandon the page.

• Analyze

When you’re to completing all of your tasks, it is important that you also track what’s working for your brand. Whether you’re running ads on Instagram or sending our promotional emails, you cannot skip this step. Add UTM parameters to your links if you’re using Google Analytics to analyze it effectively.

Conclusion

Setting up a plan for a seasonal marketing campaign is not something which you can set up in a day. But also remember not to take so long that the season actually passes. Moreover, once you’ve got your plan pick up your tools and start working on them one by one.