Taking into the context of manual bidding, smart bidding, or Google Ad Bidding, all of these have their own importance. But with the ever-changing marketing landscape, you need to keep yourself updated for enhancing your campaign’s ad performance. For attaining maximum results, take the route of implying the automated Google Ads smart bidding.

5 Common Types of Smart Automated Bidding Strategies

• Maximum Conversions

The major goal for enabling this is to attain maximum conversions in a specific budget. Google optimizes it and automatically set bids to receive the highest number of conversions possible. If your brand has a higher budget to run a campaign, they can surely opt for this strategy. 

• Target Cost-per-Acquisition (CPA)

Google automatically sets Search or Display bids by allowing you to have more control over your conversions. Moreover, it will provide you to achieve maximum conversions as per your set target CPA. The best time to apply this strategy is when you establish a CPA that you know can spend to acquire a customer while maintaining a profit.

• Target Return on Ad Spend (ROAS)

Receive conversions as much as your set ROA (an average value that you get in return for every penny that you spend on ads) through automated smart bidding. The target ROA strategy is available as a portfolio bid strategy. Moreover, brands can also use it as a standard strategy for individual campaigns.

• Target Search Page Location

Brands often use this strategy to increase their visibility to be shown at the top of Google search results. It automatically sets your bid for increasing its chances to appear on the first page. You can use this strategy for your campaigns as a portfolio bid strategy on the search network only.

• Enhanced Cost-per-Click (ECPC)

Enabling this strategy will adjust your manual bids by helping you to generate more conversions. In addition to that, it will increase your conversions by staying in control of your keywords. This is the best option when you are using a manual bidding strategy but still want to avail the advantages of automated bidding.

Final Thoughts

Save your time by adjusting your manual bids through Google Ads smart bidding. Not only that it allows you to get more conversions by optimizing your bids. Although automated bidding has its drawbacks it’s the new future that you surely don’t want to miss.