Grabbing the attention of the customers for a short period of time can provide ample benefits to your brand. Creating content in such a form is known as ephemeral content which will cause users to watch, react and then move on. Therefore, it is imperative for your brand to know when and where to use the ephemeral content.

How can Brands Use Ephemeral Content in Ad Campaigns?

• The FOMO Strategy

The fear of missing out (FOMO) marketing helps to create a sense of urgency in the customer’s mind. You can promote limited offers, flash sales, or exclusive discounts by encouraging them to take immediate action. Moreover, to make it look persuasive you can use terms such as “24-hour sale” or “Available for only 36 hours” etc.

• Product Teasers

Before you’re ready to launch your product in the market, entice a feeling of excitement and curiosity for the audience.  Try sharing some glimpses of the upcoming product without revealing too much on your social media channels. Run product teasers in the form of pictures or short videos on Instagram, Facebook stories, etc.

• Event Promotion

You can show the insides of your event by sharing the highlights and behind-the-scenes preparations. Give a tour of the event to ensure transperancy and build trust in the eyes of the customers. Furthermore, you can share the live updates about what is going in the event regarding the spokepersons, sponsers etc.

• Seasonal Content

You can promote different seasonal content by aligning it with specific holidays. Whether it’s New Year, Eid, or any other seasonal event, share the details on your social media platforms. Make announcements through short videos to grasp the attention of the user’s.

Final Thoughts

Make sure that the ephemeral content which you’re promoting should align with your brand’s tone and values. Moreover, you can also examine through insights that which type of empheral content best suits your audience. Afterwards, make changes and adjust your strategy accordingly.