Email Marketing and its Benefits

From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business. Email marketing will help achieve 3 key objectives:

1. Conversions (selling your products and services)

Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales. 

Other email marketing techniques known to increase conversion rates include:

Emailing a discount or special offer (birthday/anniversary emails, welcome emails, etc)

Abandoned cart emails (prompted whenever a visitor abandons a cart at your online store)

2. Brand awareness

Email lets you reach someone directly, it’s one-to-one communication at its best. It’s a curated space reserved for favorite brands and publications.

Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.

One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients for a relatively low cost. 

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.

It’s a powerful tool for building a community, as discussed at length in our guide to building relationships with email.

You can create newsletter content so good that subscribers will be waiting for it to arrive each week. 

Why email marketing is important

Accessibility

Email is accessible to all age groups. It opens the door to a wide range of audiences. We might live in the digital age but not everyone is that comfortable using the internet. However, most people do know how to check their email. This makes it the most mainstream form of marketing.

Affordability

Email marketing is extremely cost-effective. Most email marketing tools offer pricing packages to suit all budgets. In reality, the barrier to entry has never been so low. Many email tools offer free plans without any commitment. These are ideal for first time email marketers who want to get a hang of the software before purchasing. 

You own your email list

Think about it: Your social media could disappear in the morning and take all your followers with it. You’d be left with nothing. But therein lies the beauty of an email list — it’s yours, you’ll still have a direct line of contact with the people who are most interested in your brand. And the intimacy of email as a one-to-one channel will bring you even closer to that audience.