The rise of social media has opened new opportunities for brands to advertise their products/services. Finding credible individuals having a dedicated social media following is essential to measure the effectiveness of influencer marketing. But is it worth it in 2022?

Checklist for Ensuring the Effectiveness of Influencer Marketing 

Apart from contacting big-name celebrities, brands can now connect with those influencers whom their target audience has been mostly following. This is because a lot of consumers trust those people with whom they can relate more often. There are different influencers available in every niche. 

Choosing the right influencers for your brand 

Influencers having followers of more than 1m+ can provide impressive reach. But they might lack in-depth engagement with the audience. While micro-influencers (having 3k-100k followers) can be more affordable. They might show more interest in working with your brand. They can provide limited reach but with excellent engagement. 

Understanding consumer behavior

Keep an insight about what social media platforms your target audience is mainly spending time on. Use data and analytics to know at what time they are mostly online. Determine which category of influencers can have a powerful impact on them. 

Deciding what you want to achieve

Set clear goals and objectives before you start interacting with an influencer. This will provide you with an overview of what you need to achieve primarily. Maybe you want to increase your reach or boost your sales. This can help you to stay more specific while choosing an influencer. 

Key Statistics about Influencer Marketing for 2022

1. When compared to branded posts, 60% of marketers believe that influencer-generated content performs better and drives more engagement. 
2. In 2023, influencer marketing spending is expected to reach $4.6 billion in the United States alone. 
3. Influencer marketing is used by more than 9 out of 10 marketers today as part of their overall marketing strategy. 
4. Every week 90% of consumers interact with influencers.
5. 80% of influencer marketers prioritize content quality over all other factors. 

Most Dominant Influencer Marketing Channels

The following stats are taken from Oberlo:

• 93% of marketers find Instagram posts important for planning their influencer marketing strategy. While 83% plan to use Instagram stories.
• TikTok and Facebook both residing at 68% are considered to be the third most used platform for influencer marketing.
• 48% of marketers plan to use YouTube for reaching their audience. 
• 32% for Twitter and 26% for Snapchat are the social media platforms that can help execute effective influencer marketing.