Cutting Edge Marketing Strategies

The business arena has a lot more competition these days. Companies are coming up with creative and effective marketing strategies to promote their brands. It’s a constant job to keep up with the current marketing trends to maintain your brand image. Many marketing companies are already using insights gained from analytics and Artificial Intelligence to alter their strategies accordingly and to precisely target advertisements and offer customized promotions. 

Marketing teams and agencies must account for the ever-changing ways in which consumers access information, connect and shop in today’s precarious business environment. Here are 5 cutting marketing strategies that every business should opt for:

• ChatBots

Chatbots have come a long way as a digital marketing trend. Chatbots can not only offer 24-hour customer service but also help potential customers in addressing popular questions and give them solutions. Additionally, chatbots can automate certain tasks of customer service, freeing up other tasks for your human employees so that they can focus on other tasks. 

The best thing about chatbots is that they drive a greater number of customers from your website. For example, they may be interested in learning more about a specific offering if someone visits your website. This individual would traditionally have to scroll through ‘product’ or FAQ pages, or they may even need to contact a representative of customer service, and they would then have to wait for a reply to their email.

• Video Advertisement

Video marketing is the most powerful way to reach out to consumers and create brand awareness. But the possibilities and drawbacks of different channels, from Google and Twitter to Facebook and other social networks, should be understand by those who choose to use video advertising.

Creating some lighthearted content through video will help engage more audiences to your brand. The most popular platforms these days are Instagram and YouTube, you can consider posting different conceptual videos on these mediums and engage the masses with your content. 

• Social Media Influencer marketing

Influencer marketing has been a trending tactic for the last few years. Social media influencers with 10,000 or fewer followers are also known as micro-influencers (though some consider accounts of up to 30,000 as micro-influencers). Generally, they can be found on Instagram. 

Brands can collaborate with influencers for mass audience, where, in return for payment, a free product, etc., the influencer somehow features your product or service in a post. These influencers are key people in giving more exposure to your brand and wider reach without breaking the bank, depending on your sector.

• Omnichannel Marketing

Omnichannel is the concept of building a seamless, cohesive experience for your customers using all of your platforms. This encompasses both conventional and interactive platforms, in-store, point-of-sale, and online experiences. Omnichannel marketing generates a seamless message that adapts to the consumer through the sales funnel based on their actions, delivering the ultimate personalized customer experience.

This approach offers customers a fully seamless and streamlined shopping experience from the first to the last point of contact. That means that each channel works together to create for your business a unified message, voice, and brand. Today’s customer is Omnichannel. When they engage with an e-commerce brand, they bounce between platforms, and today, marketers are only starting to react to that activity.

• Voice Search

Voice assistants of search engines such as Amazon Alexa and Google Home have become increasingly popular now. Voice search is another trending marketing tactic used by many companies by giving the feature of “Voice search” to their customers. An increasing number of people now use voice assistants as it is a very convenient and easily accessible feature.