If you want to sell online, then you need to work on your website. For this purpose, the first step that you need to take is selecting a domain name that will drive traffic and sales. Moreover, it should convey what your business is about and should be appealing to the customers. It will help you achieve better SEO rankings, increase credibility, and do effective branding.

Traits of a Domain Name That You Should Follow!

• Including Keywords

Choose those words and phrases in your domain that accurately describe what your business is about or what you’re selling. This is because these words will help customers to find your products and services. Furthermore, it will also increase your brand visibility. Therefore, you need to have a little bit of keyword research knowledge before choosing a domain name.

• Make it Short and Memorable

Using a common domain name will not be effective for your brand recognition. This is because you need to select a name that stands out from your competitors. Note that if you want people to remember your URL, make sure that it’s concise, easy to spell, and descriptive. Remember that you will link this website name on your business card, advertisements, blog posts, etc., so choose it wisely.

• Avoid Numbers and Hyphens

Do  not make your domain name messy by adding lots of hyphens, numbers, and double letters. Moreover, it also makes it difficult to convey the real name of the domain clearly especially if you’re sharing it via word-of-mouth. These elements also become susceptible to typos because users try to search for them on the internet.

• Great Domain Name Extension

Generally, many brands used to have the .com extension at the end of their website name. This was due to the factor as it was easy to remember and many .com names were available. But now as digital marketing is booming, you might find it difficult to choose as all good names are already taken.

Final Thoughts

Make sure that you use a domain name that is unique and easy to remember for your target audience. Try to be creative and fun while choosing it rather than taking the common route. Hence, test it before as it can greatly help you to drive traffic and sales in the future.