Anchor links are great for helping your customers to understand what information is available on the page. Moreover, it also assists them to quickly navigate to the page that they want to see. They are also known as jump or internal links which intend to keep the user on the same site. Not only that, it can enhance user experience by organizing and structuring information.
Best Practices for Optimizing Anchor Links
Relevant Keywords
Your anchor link text can determine the content on your page and how the search engines categorize it. Therefore, you need to use relevant keywords so that your anchor links can indicate the topics in your content. Irrelevancy will lead to lower your site rankings which will impact your website’s visibility as well.
Prominent Placement
Place your anchor links prominently so that more and more users can easily find them. This will also indicate that you show importance to your anchor links. Furthermore, this will also cause the search engines to treat those links significantly for better site navigation and content. Hence, placement plays an integral part in optimizing those links.
Page Structure
Make sure you link to those particular sections on your site that show the most relevance to your target keywords. This can assist search engines to understand your page’s overall structure strategically. In addition to that, it will help direct users to the best page that answers their queries and provides appropriate solutions.
All Platform Optimization
You need to check your anchor links on all of the platforms to ensure that they’re working properly on each of them. Do not forget to check it on different varieties of browser types to avoid any broken links. If any incompatible code exists, then it may hurt the SEO ranking causing you to lose website viewers subsequently.
Final Thoughts
Using your anchor links strategically will increase the chances of achieving higher SEO rankings. Note that it does not have any impact on the websites of time. Moreover, to test them open the code in each browser and check it individually to determine that they correctly navigate to the right page.
