You may see hundreds of products selling online but a few of them grab your attention. Now this is what a unique value proposition does to your brand. They will explain to your target audience why they should buy your product over your competitor’s product. Moreover, it provides them to have a clear understanding of what, this is and why to choose your product.

4 Tips For Initiating a Unique Value Proposition (UVP)

• List out Benefits

Take the route of working on an FAB statement that highlights the product’s features, advantages, and benefits. Tell your audience about the product’s unique feature and how you can accomplish it after buying. Similarly, focus on letting them know how it can be beneficial for them. By doing all of these, it will help create a compelling image in the minds of the customers.

• Research Customer’s Wants and Needs

Firstly you need to conduct market research to understand your target audience. Secondly, if you have an existing audience, try to interview them and ask what they like or dislike about your brand. Keep your focus on revealing their wants and needs to work on them in the future. Not only that but don’t forget to ask about the alternative product they consider.

• Do Competiter’s Research

Now that you are done researching about your customers, it’s time to examine what your competitors are doing. If somebody else’s product provides the same benefits, then look for the point through which you can make your product unique and better. In addition to that, it will help your product to stand out and increase its probability of getting chosen over other products.

• Write and Review

Once you understand your unique element and how to use it to make your product stand out, it’s time to write the unique value proposition statement. It depends upon your preference how you want to write it. It can be in the form of a full one-pager, a headline along with a paragraph, or a simple a two-three line sentence. Make sure to properly review it before finalising it.

Conclusion

Check your product’s benefits, the needs and wants to determine it’s unique value proposition. Perform a competitor’s research and let your target audience know why they should buy your product over them. Furthermore, write out a description and check if it’s worthy enough to take hold of your customer’s attention.