A mood board is a great idea for connecting with your target audience in a more meaningful way. It will help you to develop your brand’s personality focusing on it’s values and missions. Not only that, it will define the visual tone of your brand and give it an overall visually cohesive look.
How to Design a Mood Board for Your Brand?
- Look for Inspiration
Before you start working on your mood board, find some inspiration by visiting different sites. Search on the internet about things that you like and which you don’t like to get some ideas. You can also get an idea about searching different font styles, colors etc. Moreover, make a list of it and narrow it down to get a clear picture before moving any further.
- Decide on Demographics
Dig some information regarding your target audience for whom you’ll be creating content. Check the demographics such as what age, gender, and location are your audience from. This will help in focusing on a color palette that best suits them either a light or dark tone. For this purpose, you can use a social media poll to gather this sort of data.
- Mixing Fonts
You can choose different styles of font in your content design. Make sure that you place them in such a way that they compliment each other. Using bold, italics styles depends on the type of content you’re writing. This can be if you want to make an announcement, use bold styles. The description underneath it can be made in any cursive don’t style.
- Make Multiple Versions
Once you understand how to mix and match the font styles and color palette, design and test multiple versions of the mood board. You should at least make two of them so that you can run them through some trustworthy people. They will help you in deciding which is the best one among them or make any changes suggested by them.
Final Thoughts
Creating a mood board will enhance the overall look of your brand. In addition to that, you can explore many different things helping to broaden your perspective. Do not be afraid to try new things and show your creative side while working on your mood board.
