You don’t want followers to just wander around your social media but want them to turn into paying customers. Working on a customer acquisition strategy can help your business generate profits and provide ample benefits. Moreover, you can also track what percentage of your viewers are converting into leads and leads who become customers.
3-Step Process of Crafting an Acquisition Strategy
- Increase Visibility by Generating Traffic
The Best Traffic Sources:
Identify the best sources through which you can gain traffic. For some brands it can be either be uploading posts on Instagram or Facebook or videos on YouTube or TikTok.
Specific Mechanisms:
Moreover, notice which specific mechanisms you can leverage on those platforms to reach more of your audience. It can include social media ads, email subscribers, affiliate deals with other brands, creators etc. If you do not want to invest in paid ads, you can also use the option of organically targeting your viewers.
- Identify Lead Mechanism
Kinds of Lead Mechanism
Do not use the same old tactic of lead mechanism as it can cause a low conversion rate and can bore the audience. Besides that, focus on what people really want like free training, case studies, direct video sales letter etc.
What Information do you Need?
To contact your target audience again, you will need some sort of data. For this purpose, you can start by asking for essential information such as name, email and maybe phone number. Do not make the process to complex that it might frustrate the customers.
- Optimize Sales Mechanism
Four Golden Rules
At this final stage of acquisition strategy, you need to look upon these four golden rules to improve your close rates:
- Never schedule a sale call for more than a day in advance. You need those leads to be hot and new!
- Make a list of typical objections and strategies for handling them. Use this actively and review it frequently.
- Continually improve your sales offer based on consumer feedback during each call.
- Use proposal software to quickly and professionally communicate contracts to clients.
Conclusion
Remember that by using a customer acquisition strategy you can convert your viewers into customers at a fast pace. Moreover, pay attention in creating a lead mechanism that helps in generating better revenue. Lastly, continue working on improving your lead generation process, be prepared for objections, and find out what your clients like the most.
