You may wonder on Instagram what changes should you make to engage a wider audience. By using Instagram’s comparative analytics tool, you can determine what’s working for your brand and what’s not.

How to Use Instagram’s Comparative Analytics?

• View Account Insights

Firstly, open up your accounts’ professional dashboard and access account insights. Then select the timeframe which you want to analyze. Moreover, choose a preset timeframe or pick custom dates. Not only that, but also select any two pieces of content that you wish to compare.

• Comparing Similar Content

Start comparing the time between a high-reach post and a low-reach post. This is because you will get to know what is the optimum time at which your audience is most active. Furthermore, also check and compare the post reach. This will give you an insight into the visibility of your content letting you know how to achieve a higher reach.

• Measuring Different Content

Compare a reel with a carousel post or a live video with a short story to know which sort of content provides more value. Furthermore, this element will help you determine which content type to create in the future. Not only that, you can make more informed decisions than before by knowing which content resonates more with your audience.

• Check Impact Over Time

Something that is working for you right now, but it is possible that it might not work for you in the future. This is the reason you should also check the impact of your content over time. Keep an eye on your overview section in Instagram’s comparative analytics tool displaying data regarding how many accounts reached, engaged, and gained at different timeframes.

Wrapping it Up

To identify top-performing content, you need to use Instagram’s comparative analytics tool. Measure multiple metrics against each other and understand which content is going to prove to be the most beneficial. Lastly, with this, data you can make better decisions and progress toward key marketing goals in the future.