Behavioral segmentation helps create campaigns that can increase customer engagement. This is beneficial because you will get to keep a check on your customer behavioral patterns changing over time.
4 Types of Behavioral Segmentation
- Benefit-Sought Segmentation
It will group your target audience depending on the perceived value they’ll be getting from your product or service. This means that your product will be providing that certain benefit that can fulfill the need of your customers.
Example:
Many skincare brands which typically target various audiences resolve different concerns such as dark circles, pimples, uneven skin tone, etc.
- Loyalty-Based Segmentation
It will categorize your target audience into different groups depending on the level of loyalty they show toward your brand. Moreover, you can keep a check by looking into data to determine who are the loyal customers, or those at risk of leaving business.
Example:
Certain fast food chains provide you an opportunity to create loyalty cards and redeem points through them.
- Purchasing Behavior Segmentation
You may come across certain customers who show different buying patterns. Therefore, you need to take some steps considering their purchase frequency, and the likelihood of shopping with your brand.
Example:
E-commerce brands generally categorize their customers depending on their browsing history or purchase decisions. They tend to send them personalized emails taking in the context of their choices.
- Occasion-Based Segmentation
You might see an increase in sales on various occasions. This is why occasion-based segmentation causes you to plan strategies before any new season, occasion or holiday comes.
Example:
Apparel brands generally launch new collections whenever a new season or occasion is around the corner. Furthermore, they also put up sales order on the last season’s items. This is what a lot of customers prefers and hence improves sales.
Final Thoughts
Targeting the right audiences and building relationships with them is vital for brand representation in the market. Behavioral segmentation can help categorize your customers depending on their purchasing behavior, benefit, or loyalty-based elements. Therefore, you need to implement behavioral segmentation for generating more profits.
