Creating landing pages will help attract customers and might entice them to take action. Many customers are just browsing the site without the intention of buying, but that’s where landing pages can help. It can drive better sales and conversion rates while expanding your business.

4 Ways to Create Productive Landing Pages

• Write the Perfect Headline
• One of the first elements which can catch a customer’s attention is your headline. Make sure that your headline features the benefits of the offer you’re promoting. Moreover, do not use ambiguous words otherwise your customers can get the wrong idea. To ensure that your headline is relevant to your email, ad, SEO copy, etc.

• Insert Infographics Carefully
• Positioning relevant images to highlight the content you’re promoting can be effective for your landing pages. Remember that 65% of people retain information that is being paired up with images. Not only that but keep in mind that your images should be inspiring and motivate the reader to take action.

• Use Engaging Call-To-Action Buttons
• The selection of the call-to-action button on your landing page can help generate new leads. Avoid using any boring or mainstream words such as submit or click here etc. Furthermore, focus on choosing engaging and creative words like start your free trial now or download the file, etc. This will help your customers to get an idea of what they’ll be getting on clicking on the CTA button.

• Keep it Simple and Easy
• While designing your landing page, try to keep it simple and chic. Do not overcomplicate by adding a ton of fields. Not only that, ask your customers about the information that you need. Do not divulge into going through a whole process of giving additional information for just claiming a single offer.

Final Thoughts

Landing pages can upscale your conversion rate and generate new leads for your brand. Therefore, you need to put attention while designing it. Craft a perfect headline focusing on what’s your new offer about. Lastly, add a call-to-action button to inspire your customers to take action rather than just browsing around the site.