Instagram is a growing social media platform that can provide immense benefits to your brand. For this purpose, you need to know the basics of using Instagram analytics. This will give you an overview of the most effective way to reach your target audience. Moreover, it shows valuable insights to gain more likes, earn more followers, build your company profile online, etc.

How to Successfully use Instagram Analytics for your Business?

• Analyze your Follower Growth

You can never fully understand which content instantly gets the attention of your customers. Therefore, analyzing your follower growth is important. Keep a check on it and if you see a big jump in your followers, have a look at what content was posted. Moreover, examine at what time you should post your content.

• Understand Audience Demographics

You can have access to your audience’s age, location, and gender by using Instagram analytics. This will give you data to match your buyer persona profiles. Besides that, even if it doesn’t matches, you will get an opportunity to identify new audiences.

• Determining the Engagement Rate

It is feasible to know how much your audience is engaging through your content with your brand. Therefore, Instagram analytics will help you to evaluate the account performance along set a benchmark to measure growth rate. Not only that, it highlights how much your content is resonating and allowing your audience to take action.

• Checking Hashtags, Likes, and Comments

If you tap on an individual post, it will give you some idea about how your content is getting perceived. You can measure the success rate through the number of likes, comments, and saves. Moreover, check which hashtags are helping you to get more exposure. Hence, keep a check on the interactions, reach, and impression rate to get a better understanding.

Wrapping it Up

Implementing Instagram analytics effectively can steer your content marketing strategy. As you will get insights about which content people are showing more attention to, edit your content likewise. Moreover, do not just randomly start posting the content. Use those analytics and post at the time at which your audience is most likely to be active.