With video ads taking over social media, it has become mandatory to sharpen your creative skills. One of the factors which affect the video ad performance is not where or when it is placed, it’s the creativity quality behind it. Facebook is a great platform on which you can enhance your video ad quality and earn potential revenues.
5 Amazing Tips to Enhance Facebook Video Ads
- Capture Attention
Make sure that your video showcases some astonishing visuals which your audience can enjoy even without a sound. This is because Facebook auto-plays videos without sound so your video must consist of some captivating elements.
- Single focus
Use a vertical 4:3 format for creating better Facebook video ads to avoid any resolution issues. If you’re advertising a product or a service, keep your focus on that so that your audience does not get confused. Try highlighting a single message in a specific video rather than multiple messages conveyed at one time.
- Use Movements
Make use of your editing skills and add some movements or fast edits at the start of the video. This is a great tip to capture customers’ attention and trick them to see more of the ad. Note that it is always better to edit the video at a professional level rather than using the same old tactics.
- Visual Interests
To keep the customer’s interest intact, show different angles of the product/service in the video ad. Try to include bright colors (relating to your brand’s theme) to make the video ad look more appealing. Moreover, add some close-ups as well given the size of the mobile screen for better understanding.
- Keep it Short
The longer your ad would be the more effort you need to put in to make it stand out. But a simpler solution to this is that you can keep your ad short. Furthermore, add some peaks in the ad via twists or surprises to keep your consumer’s interest upheld.
Conclusion
With short videos entering the digital market, people are now more inclined toward video ads. All you need to know are some tips and tricks and you can run great Facebook video ads. Hence, whether it’s about keeping it short. Having a single focus or adding some movements, all possess the same goal of capturing the customer’s attention.
