New advancements in the digital world are opening various opportunities. The same is the case with PPC (Pay-per-click) ads, site link extensions can help boost them. With these extra links, you can promote specific products and services to your customers. Not only that, it can make more options visible for navigating your site.

What are the Best Ways to Use Site Link Extensions?

• Keep it Short

Make sure to keep the text of your site link extensions short and within the limit. This is because Google will trim it if it passes the limit. Now this situation can also lead to cutting important information. Therefore, keep it between 25 characters which is the maximum length for most languages.

• Don’t Forget the Descriptions

Add descriptions under your site link extensions. It is a helpful tactic for the people viewing your product. Use relevant words depending on the searcher’s query or keywords. The more relevant your description will be, the more chances are that potential customers are viewing your product.

• Understand Search Intent

Once you select the relevant words to use, you also need to understand the search intent of those words. Remember that not all of the users on the internet are surfing to buy a product. Most of them want to know about the product’s information. This is where determining search intent comes in handy.

• Evaluate Buying Funnel

Converting the leads to be ready to buy the product is a crucial task. Therefore, follow the buying funnel and show suitable pages depending on the customer’s need. You can also enable dynamic site links through which Google automatically shows relevant links to users.

Wrapping it Up

Adding site link extensions can make you stand out from regular ads and draw more attention. Furthermore, it can add more visibility and ad space in search engine pages (SERPs) as well. Lastly, if you’re still not fond of using it, then do give them a try to avail its benefits.