Creating valuable content is not an easy task. Thinking about those content ideas which can attract the maximum audience can be daunting. Providing relief to your problem, a content marketing funnel can do wonders. Moving from the first stage of content exposure to conversion, it’s all going to do its magic.
Three Stages of Content Marketing Funnel
- Top of the Funnel (TOFU) – Awareness Stage
The first element that you need is to acquire potential customers. This is because we can also call this stage the lead generation phase. Write blogs, promote through ads, or even hold webinars to grab customers’ attention. Moreover, create some short videos letting them know more about your brand.
- Middle of the Funnel (MOFU) – Evaluation Stage
In this phase, customers are considering your product and have some concerns. You need to answer those queries and highlight how your product is better than the competitor’s. For this purpose, you can provide them with product comparisons, case studies, etc. Furthermore, design your social media posts showing the product features and benefits.
- Bottom of the Funnel (BOFU) – Purchase Stage
This is going to be the final stage in which customers are ready to buy any product that satisfies their requirements. Focus on those points that reinforce the idea that customers are making the best choice by choosing your product. Now to do this, you can feature live demos of your product. Not only that customer success stories, reviews, and testimonials can also be effective.
Wrapping it Up
Put yourself in the client’s show and think alike. Do not go overboard in experimenting with new marketing tactics. Make sure you focus on attracting new customers while also thinking about customer retention. Lastly, a content marketing funnel is going to help you decide to choose the right content type to make the best out of it.
