With the extensive use of smartphones, people carry their phones almost 24/7. This provokes the need to add a personalized SMS marketing strategy to boost sales. As customers check their phones during the day, it is most likely that they will open your message. Personalizing your messages will make your mobile marketing campaign more effective.
How to Create the Best Personalized SMS Marketing Strategies?
- Send it in the Right Way
You do not want to annoy or disturb your customers by constantly messaging them. Judge which can be the best time to send them personalized messages. Moreover, the text should also be relevant and not be offensive in any context.
- Double-Check for Better Accuracy
Integrate your business system with CRM so that you can fetch your customer’s data. This can be demographics, purchase history, and much more. You might be having two customers having the same name but different surnames. Therefore, double-check the information so that no misunderstanding occurs.
- Attach Free Links
Everyone loves to get something for free. You can use this strategy and attach some free links leading to quizzes or memes or any funny video along with your message. You can also personalize it by sending it to some specific people. They might relate to it and feel more connected to your brand.
- Making it Fun to Read
Personalize your message’s writing style depending on which audience you’re sending it to. For older customers, try to be formal or use an easy word that defines the message’s clarity. For younger audiences, you can use abbreviations or add gifs, or memes which may excite them. Make sure whenever someone reads your messages they feel fresh rather than frustrated.
- Contact Past Customers
Do not only put efforts into attracting new customers. Stay in contact with your past customers by sending them personalized messages. Especially on various occasions such as New Year, Christmas, etc. This will give them a feeling that your brand has not forgotten them.
Final Thoughts
Keep your texts simple and understandable while designing your personalized SMS marketing strategy. Send them at the right time while making them fun to read. Finally, stay consistent with what your brand message is going to convey to the customers.
