If your company is still relying on the text and pictorial content, then you need to take a step ahead. Creating video content is a fantastic option for letting you stand out from the competition. Now, let’s reveal how you could make the most of it while integrating video into your marketing strategy.

How to Integrate Video into your Marketing Strategy?

• Set up a primary goal

Define what you want to achieve through creating video content. Do you want wish to increase your website visitors? Do you want them to understand your product more precisely? Etc. 

• Decide what type of videos you want to create

Choose the kind of video you want to focus on. Whether it’s a testimonial video or a short video, try to keep short and start small. This will help you to stay in your budget and leave the customers wanting for more.

• Choose the right platforms

You cannot post a 45-minute video on Twitter about a product description. Refer to a suitable social media platform such as Instagram, Facebook or YouTube where there is a higher chance of people viewing your video. 

• Use BTS, DIY, or How-To Videos

Posting video content while featuring the behind-the-scenes, do-it-yourself and how-to video helps entice the customers. It will also help you to build better connection with them while adding a personal touch in your videos. 

• Keep it mobile-friendly

Most the people spend their time scrolling content on their phones. Plan the creation and optimize your video content for mobile viewing. Keep that in mind that square-shaped videos work best on mobile devices. 

• Go live and answer the public

If you’re looking to resolve all the queries of your audience in one go, then going live is your best option. Listen to them, answer their questions, and give them the solution. All can be done and much more in a single live video session.

Is video marketing really important?

YES! The following video marketing statistics taken from Oberlo are a solid proof speaking for themselves:

• 54% of customers want to see more video content from a brand or company they support.
• 86% of marketing professionals are using video as a marketing tool. 
• 80% of marketers are also happy with the ROI of video ads they have posted on social media.

Wrapping it Up

Video marketing is the new future which companies cannot miss to indulge in. Using better visuals and effects in a small budget video is way better than complex big-budget videos. It’s time for you to give people what they want for earning their loyalty.